Gesicht zeigen – mit Herz in der Pandemie kommunizieren

Gesicht zeigen – mit Herz in der Pandemie kommunizieren

Mit dem Coronavirus rücken sie plötzlich anders als bisher in den Blickpunkt der Öffentlichkeit – die Mitarbeitenden der sogenannten systemrelevanten Berufe: Die Kassiererin, der Müllfahrer, die Krankenschwester… Wer sind sie, für die in der Pandemie gerne mal allabendlich geklatscht wird? Wird diese Wertschätzung vorhalten, wenn die Normalität wieder Einzug hält? Bei der Paul-Riebeck-Stiftung zu Halle an der Saale sorgen 520 Mitarbeiter*innen dafür, dass rund um die Uhr möglichst alles wie am Schnürchen läuft. Das starke Team für den Alltag bewährt sich in auch besonderen Situationen: Mutig. Menschlich. Miteinander. Und sie zeigen Gesicht. Die Stiftung verstärkt die eigene Mitarbeiter-Kommunikation, für die seit Langem Mitarbeiterblätter und das hauseigenen Magazin „Zeit zum Lesen“ genutzt werden, nun via Website und Social Media. Hier sprechen nun sie: die Pfleger*innen, Köch*innen, Gärtner*innen, Haustechniker, Ergotherapeut*innen… HOSS PR konzipierte diese und weitere Kampagnen, lernte viele tolle Menschen kennen und setzte sie redaktionell in Szene.

Datum

01. Oktober 2020

Tags

Paul-Riebeck-Stiftung

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